Bill Gates once coined the phrase “Content is King” to describe and emphasize the importance of content marketing strategies. Later on, someone introduces us to another phrase that says “Video is the King of Content“. As for the reason, let take this discussion further with Agensi Bangun Candi!

A Populix survey found that 76% of respondents agreed video content is more engaging than other types, especially for entertainment. It is because video content is easier to consume and audience can spend hours without much concentration when doing so. In it own words, video content is marking a shift in the way audience consume and engage with digital media.

If a picture worths a thousand words, then a 1 minute video can give you more than 1,8 million words value. Now, let think about how much information you can deliver in a good 5-minute video for your marketing urgencies.

Fun fact about human and video

Do you know that around 90% information received by human mind are visuals? It indicates that we process visual information at faster rate than textual information, precisely 6.000 times faster. So, when you combine audio and visual into a video, it truly makes wonders.

Humans also reflect their preference towards video in their consumption of ads. Please take this note marketers, human are 27 more likely to engage with video ads rather than standard banner ads. As a result, social media such as Youtube, Tiktok and Instagram are more likely to contribute potential high leads everyday.

The emergence of personalized video-based content

As time continues, human behavior has progressed into adapting digital media for numerous possibilities. For an instance, look at the significant shift in the way we consume and engage with video content. Instead of just watching content from big creators, people now make their own videos on platforms like YouTube, TikTok, and Instagram. Thus spreading the term of “content creator” where everyone can produce their own video discussing various matters.

With advancements in technology and data analytics, content creators can now tailor their videos to cater to individual preferences and interests. This trend not only enhances user engagement but also offers a more immersive and relevant viewing experience.

This trend has change how we use digital media, bringing in a new era of personalized, interactive, and exciting video content. In simple term, everyone is everyone else audience.

The emotional value of video content

Personalized video-based content holds the potential to captivate audience and elevate engagement in ways that traditional marketing methods struggle to achieve. It is addressing individuals and acknowledging their emotion, which later on successful in grabbing their attention.

The personal touch inherent in personalized videos creates a more intimate connection with the audience, making them more receptive to the message and more likely to respond positively to call to action.

Videos remain highly popular in the digital world, especially for entertainment, based on the strong preference of audiences. Videos are very efficient at conveying information where one-minute video is as powerful as 1.8 million words. This powerful medium aligns perfectly with human cognition, where the mind processes visual information 6,000 times faster than text.

Marketers have wisely recognized this trend, as video ads significantly outperform standard banner ads, leading to higher engagement and potential leads. Personalized video content has made it easier for everyone to create and watch videos. This has turned us all into audiences for each other.

Video content is still important and changing to fit what people want in the digital world. But, as marketers we have to vigilant to adapt when potential trends arise.